About Us

Founded in 2018, a few like minded professionals with extensive experience across the Middle Eastern sports scene banded together with a solitary goal – to simplify the manner in which sports is viewed.

The Forward Sports team is comprised of highly experienced professionals and academics from the sports and entertainment sectors providing their consultation and services across 9 key verticals.

Our Expertise

Forward Sports Consultation specializes in providing comprehensive services across 9 key verticals in the Middle East and North African sports scene. Our team of highly experienced professionals from the sports and entertainment sectors brings a wealth of knowledge and insights to every project. Whether you need strategic planning, market research, event management, sponsorship acquisition, or athlete representation, our consultancy services are tailored to meet your specific needs and objectives.
At Forward Sports Consultation, our mission is to simplify the complexities of the sports industry in the Middle East and North African regions. We are committed to working with diverse backgrounds and fostering a culture of communication, trust, honesty, integrity, passion, innovation, and knowledge. Join us in navigating the dynamic world of sports with confidence and achieving remarkable success in your sports ventures.


Our Vision

Making it simpler for individuals and brands to navigate through the complicated industry of sports across the Middle East and North African regions.

Our Mission

To work with a diverse group of backgrounds while instilling a sense of Communication, Trust, Honesty, Integrity, Passion, Innovation, Knowledge.

Our Value

To work with a diverse group of backgrounds while instilling a sense of  Communication, Trust, Honesty, Integrity, Passion, Innovation, Knowledge

Communication: To have open and honest communication within our company, and with our clients, to ensure we are aligned and exceeding expectations everyday.

Trust: To build and maintain trust with our clients, vendors/partners, and with all stakeholders within our organization.

Honesty: To consistently be honest with our clients, each other and ourselves about the work we do, the effort we put in and our shared vision.

Integrity: To have integrity, strive to always “do the right thing” and treat our clients, our employees and our vendors with respect.

Passion: To display the passion we have to succeed, to do our best, and create products, programs and events that deliver value.

Innovation: To provide our clients creative and innovative ideas and solutions to produce the best results possible and challenge each other to think outside of the box.

Knowledge: To always look to expand our knowledge and improve our understanding of our areas of expertise, our client’s business, their industries and the global marketplace in order to better serve our clients and continually evolve our company.


At Forward Sports Consultation, we stand out as a leading sports management agency in the Middle East and North African regions for several compelling reasons. Our unwavering commitment to excellence, industry expertise, and personalized approach set us apart from the rest. Here’s why you should choose us as your trusted partner in navigating the sports industry:

  • Extensive Industry Knowledge: Our team comprises highly experienced professionals and academics with a deep understanding of the sports landscape in the region. This knowledge allows us to offer tailored solutions that address the unique challenges and opportunities in the Middle Eastern sports scene.
  • Comprehensive Service Offerings: From strategic planning and market research to event management and athlete representation, our consultancy services span nine key verticals. This comprehensive approach ensures that we can support our clients at every stage of their sports ventures.
  • Passion for Sports: Sports are at the core of what we do, and our passion for the industry drives us to deliver exceptional results. We believe in the transformative power of sports and are dedicated to making a positive impact on athletes, organizations, and the community.
  • Customized Solutions: We recognize that every client is unique, and we take a personalized approach to understand their specific needs and objectives. This enables us to design tailored solutions that align with their goals and vision.
  • Transparency and Communication: We believe in fostering open and transparent communication with our clients. Our collaborative approach ensures that clients are actively involved in the decision-making process and are well-informed about the progress of their projects.
  • Proven Track Record: Over the years, we have successfully served a diverse portfolio of clients and achieved notable milestones in the sports industry. Our track record speaks for itself, showcasing our ability to deliver results and drive success for our clients.
  • Dedication to Social Impact: Beyond sports consultancy, we are committed to giving back to society through our responsible and sustainable practices. We actively engage in CSR initiatives to make a meaningful difference in the communities we serve.

Choose Forward Sports Consultation to partner with a team that not only understands the intricacies of the sports industry but also shares your passion for success and making a positive impact. With our expertise, dedication, and value-driven approach, we are poised to elevate your sports ventures to new heights of excellence and achievement.